How to Use Social Media to Benefit Your Restaurant
An active social media presence is essential when marketing your restaurant. At the very least, you need to have restaurant accounts on Facebook and Instagram, and, if possible, Twitter.
Making a Facebook Page:
When you create a page, make sure that you have a descriptive and concise explanation of your business. Include your cuisine type, a little about you or your restaurant’s history, and maybe some specials or happy hours. It is nice to also explain to visitors what sets you apart from other restaurants - what is your “thing.” Additionally, Facebook provides sections for you to include your address, phone number, and business hours. Make sure to keep this up to date.
You can also include a call-to-action at the top of the page, inviting customers to take an action like contacting you or visiting your website to check out a menu. The call-to-action can encourage users to take the next step toward visiting your restaurant. If your restaurant is partnered with Zuppler, EatStreet, ChowNow, Slice, Delivery.com, Grubhub, or LevelUp, then you might also be eligible for a start delivery button, where customers can start their food orders. To find out if you’re eligible for the Start Order call-to-action, contact Facebook.
You should also upload a profile picture and a cover photo, and feel free to use pictures of your delicious food for both! The bigger the picture, the better. You don’t want a blurry picture representing your restaurant on social media, so try to choose a picture that’s above 400 X 400 pixels.
Turning on Facebook messenger for your page is also a good option, because it will allow you to respond quickly to any questions that a customer may have about your restaurant.
Finally, you should create a username for your page. That will make it easier for customers to find you on Facebook, and you’ll be able to create a custom URL for your page as well. It is best to keep this as simple as possible, but sometimes you need to be creative if the name is already taken. For example, ours is @giftameal which makes the url facebook.com/giftameal, but if that were already taken we likely would have gone with @giftamealapp.
Once you have your page set up, aim to post something once a day or every other day. There are lots of different things that you can choose to post about:
Pictures of your food/restaurant
Information about an upcoming special
Information about a restaurant event
Highlight an exemplary employee
Put together posts for fun holidays, like national taco day, or national tequila day
Share customer stories/testimonials
However, it doesn’t all have to be self-promotion and it certainly doesn’t have to be serious all the time. Don’t be afraid to joke around and engage with your customers on social media! The pages with the most engaged user responses make it fun.
Making an Instagram Page:
The first thing you have to do with Instagram is download their mobile app. Sign up using an email address, or you can sync Instagram with your Facebook account. Then, once you’re logged in, go to settings and then “Switch to Business Account.” There, you can add in your restaurant address, hours, and phone number.
Once you’re set up, you’ll want to start posting pictures for your restaurant. Ideally, you’ll post pictures of your own food or restaurant, and you’ll want to post around once a day. Just like with Facebook, you need to avoid blurry pictures on your profile. So, the bigger the picture, the better. You’ll probably want to aim for bigger than 600 X 800 pixels.
Making a Twitter Account:
On Twitter, you’ll make a Twitter @name. The name is what people will use to tag you in their tweets, and it will make you easily findable for customers.
Similar to Facebook, you’ll need a profile picture and a header image.