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Brand guidelines and downloadable content for our partners
Brand Voice: GiftAMeal’s brand focuses on being uplifting, human, and community-based.
Brand Tone: Our brand’s tone of voice is conversational and aims to evoke trust and authenticity. As a company, we avoid using guilt-inducing rhetoric, instead focusing on positive experiences.
Design Style: We aim to keep our designs simple, contemporary, and a mix of playful yet professional.
Brand Spelling: We keep consistency with GiftAMeal as one word, no space or hyphens, with the G/A/M capitalized (not giftameal / Gift a Meal / Gift-A-Meal / Gift A Meal).